Privacy and Cookie Policy

In compliance with international data protection regulations, including the European General Data Protection Regulation (GDPR) (EU) 2016/679 and applicable United States federal and state privacy statutes, the entity responsible for the collection, processing, and protection of your personal data is VALOR TOUR LLC.

Company Name: VALOR TOUR LLC. Form of Incorporation: Limited Liability Company organized under the laws of the State of Delaware, USA. Employer Identification Number (EIN): 30-1486586. Registered Address: 8 The Green STE B, Dover, KENT COUNTY, DE 19901, United States. Contact E-mail: info@valortours.com.

VALOR TOUR LLC collects and processes personal data provided consciously and via explicit consent by users and clients during the booking, registration, or purchase process.

• Service Execution: To process, manage, and secure online ticket bookings, guided tours, and cultural experiences for the Royal Palace of Madrid.
• Payment Processing: To securely facilitate credit card and electronic transactions through certified third-party payment gateways such as Stripe.
• Customer Support: To contact users regarding updates, scheduling changes, or cancellations related to purchased services.
• Marketing and Retargeting: Based on explicit consent, data tracking tools including Google Analytics, Google Ads, and Meta/Facebook Pixels may be used to analyze web traffic and deliver personalized advertisements and promotional campaigns.

This Website uses strictly necessary cookies for basic operation and may use optional analytics or advertising cookies only after the visitor gives consent through the cookie banner.

Optional Google Analytics and Google Ads technologies may help us measure traffic, understand campaign performance, improve the Website and deliver more relevant advertising. These tools are loaded with consent mode enabled, with analytics and advertising storage denied by default until the visitor accepts optional cookies.

Visitors can reject optional cookies without losing access to the Website. The consent choice is stored locally in the visitor's browser so the banner does not need to be shown on every page view.

• Essential cookies: required for site security, checkout, admin sessions and basic functionality.
• Analytics cookies: used only with consent to measure visits and performance.
• Advertising cookies: used only with consent for Google Ads measurement, remarketing and ad personalization where applicable.
• Consent can be changed by clearing browser site data or local storage for this Website.

The personal data provided will be stored and maintained for the duration of the binding contractual relationship, or until the User explicitly requests its deletion. Following the termination of the service, data may be archived for the minimum period required by applicable international fiscal, tax, and administrative laws.

VALOR TOUR LLC will not disclose, sell, or lease personal information to unauthorized third parties. Data will only be shared with trusted partner companies, booking software systems, local service operators, and payment processors strictly when necessary to ensure proper execution of the contracted services. All such partners are contractually bound to maintain strict confidentiality and adhere to equivalent data protection standards.

Pursuant to the GDPR and international data privacy frameworks, every client and user has rights regarding personal data.

To exercise any of these rights, the interested party may contact the legal compliance team directly via email at info@valortours.com. We will respond to valid inquiries within the legally required timeframes.

• Right of Access: You have the right to know what personal data we hold and how it is processed.
• Right to Rectification or Deletion: You may request correction of inaccurate data or deletion when records are no longer necessary.
• Right to Restriction of Processing: You may request temporary limits on processing under specific legal circumstances.
• Right to Data Portability: You have the right to receive personal data in a structured, commonly used, machine-readable format.
• Right to Object: You may object to marketing communications or processing based on legitimate interest at any time.

The entire content of this website, including but not limited to source code, user interface, web design, text, databases, logos, photographs, graphics, and audio/video sequences, is the exclusive intellectual property of VALOR TOUR LLC. All rights are reserved globally under United States copyright laws and international treaties. Any unauthorized copying, data mining, automated scraping, reproduction, or distribution of these materials without explicit written consent is strictly prohibited and may result in legal action.